American Motors assigned to BlueNetwork the performance of proximity marketing during the 24th International Exhibition of Food-Drink-Technology!
The 24th International Exhibition of Food-Drink-Technology had been organised, for once more with great success, from 11 to 14/02/2011! In the Exhibition came over 30,500 visitors from the fields of wholesale, retail, catering and entertainment, hotels, catering. A large percentage of visitors were from overseas including: Turkey, Serbia, Germany, Holland, Belgium, Romania, Italy, Cyprus, Lithuania, Egypt and Israel, Lebanon, Albania, Poland, Bulgaria and USA.
BlueNetwork installed and operated successfully a network of Bluetooth Hotspots, distributing to the mobile phones of visitors, different advertising messages. This innovative way of sending advertising, was commented positive by the receivers of messages, which realised the enormous potentials of the network of Bluetooth Hotspots, the expansion of which is being increased month by month due to the large response.